Econ 101 leaves out persuasion. What fraction of business (/politics) is persuasion? ... It's rare for people to initiate their own dreams or be 100% originators of their goals or preferences. ... Which presents a problem for the Edgeworth-box story of lonely individuals trading with each other. ... pleasure and preference themselves are malleable and being moulded by others all the time. ... Even besides "marketing types" ... plenty of people reflexively enforce social norms and expectations.
The story of Don Draper and the Lucky Strikes makes us individuals out not as free-willed inventors of ourselves, util-seekers and comandantes of our own pocketbooks--but as dull voids with no idea what to do with the incomprehensible freedom we enjoy in a society where incomes so far exceed subsistence. ... It puts us as templates onto which meme-smiths paint their work, searching for 1 that will stick and replicate itself.
...the suggestions of what to do with freedom--trips to India, faling madly in love, "On The Road" type life--aren't original ideas, those come from stories which we have no better idea than to live out.
It's somewhere in that spirit, I think, that persuasion in the workplace, in the store, on the TV, can be modelled. And without an effective theory of persuasion I don't see how economic theory can take an honest accounting of choice, preference, or "optimum".
Isomorphismes, see things differently
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